СТРУКТУРНІ ОСОБЛИВОСТІ ПЕРЕКЛАДУ БАГАТОКОМПОНЕНТНИХ АНГЛІЙСЬКИХ ТЕРМІНІВ УКРАЇНСЬКОЮ МОВОЮ: ПЕРСПЕКТИВИ МАРКЕТИНГОВОЇ ГАЛУЗІ

Abstract

The Master’s thesis is devoted to the structural characteristics of multi-component (multi word) English marketing terms and their translation into Ukrainian. Relevance of the research topic is coinciding with the upgrading development of English terms in structural functioning into Ukrainian. The problem of translating texts in the field of marketing remains important for modern linguists. This is closely related to word formation, specific terminology, and established phrases. The purpose of the study is to establish and outline the main structural features of multi component English marketing terms and strategies for their translation into Ukrainian. To achieve this goal, the following assignments need to be solved: − to substantiate the structural classification and characteristics of marketing terms; − to evaluate the peculiarities of functional features and translation methods; − to identify lexical transformations and their role in Ukrainian discourse. The object of the study is multi-component terms in the field of marketing. The subject of the study is the peculiarities of multi-component English marketing terms and strategies for their translation into Ukrainian. The factual material for scientific study are scientific articles, technical documentation, standards, international reports and other materials related to marketing, containing specialised English terminology. Methods of material processing and description. A set of methods was used to study the problem and solve the tasks of the thesis. They are based on linguistic observation and analysis, descriptive and component methods, the method of analysing dictionary definitions, the comparative method, and the method of calculating quantitative results. The scientific novelty of the results obtained is that the Master paper presents a comprehensive analysis of translation strategies for English marketing terminology into Ukrainian, taking into account current trends in terminology development and the specifics of its standardisation in Ukraine. The practical significance of the research results obtained lies in the possibility of applying the research to improve translations of scientific and technical texts in the field of marketing, creating recommendations for translators, and developing glossaries and dictionaries of terms in this field.